Tingling excitement and exuberant joie de vivre, friendship and connectedness, memories of times gone by, sometimes with sadness and compassion. All this is music. No other medium transports emotions as intensively as music can. But to achieve this, technology must not stand in the way. Rather, it should support the experience and give pleasure. Enjoyment through impressive sound, with ease of operation and accessibility, by owning the components that make all this possible. Only if these points are accomplished for the music lover, only then we have fulfilled our mission: appreciating the music.